Lottery Advertising Guidelines


According to the most recent sales figures, lottery revenues are down in eight out of nine states. Delaware, with a decline of 6.8%, posted the largest percentage decrease. However, sales did increase in four jurisdictions in 2002: Puerto Rico, Florida, and West Virginia. Overall, lottery revenues increased by 26.5% and 21.1% in those states. However, this decline is not surprising given that the number of participants declined in eight out of nine states.

Lottery advertising

The advertising practices of state lotteries are not subject to Federal Trade Commission rules, which prohibit misleading or deceptive claims. Moreover, since state lotteries are not considered interstate commerce, they are regulated only by the state legislature. As a result, there are no Federal Trade Commission laws governing lottery advertising. Nonetheless, there are still regulations that govern the advertising practices of state lotteries. Listed below are some guidelines for lottery advertising.

Number of people playing

According to a new survey, about half of American adults find playing the lottery fun and rewarding. About one-third also say they buy a ticket at least once a year. The Gallup poll was conducted between June 14 and 23. The results are based on telephone interviews with a random sample of 1,025 adults from all 50 states and the District of Columbia. The margin of sampling error is plus or minus four percentage points, which includes weighting effects.

Number of jackpots won

The number of jackpots won in the lottery has increased considerably over the years. The largest jackpot won in a single draw was $1.337 billion in Illinois on July 29, 2022. Another record jackpot of $100.5 million was won in January by an anonymous player in Manhattan, N.Y. Other recent jackpot winners include the couple from Minnesota who won $110 million in March, and the family from Lake Havasu City, Ariz.

Number of states offering lotteries

The United States is home to forty-four state lotteries, including the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. The money raised through these games is an important source of state revenue. Most states have a combination of scratch-off tickets, number-picking games, and cash prizes. A Gallup poll in 2016 found that 8 percent of Americans bought a lottery ticket in the past year.

Number of tickets sold in each state

The lottery is one of the most popular forms of gambling in the US. GOBankingRates studied lottery ticket sales and prize payouts and ranked the states according to how much they spend on tickets. They also looked at how much each state spent on lottery tickets per capita. To get these figures, they divided total lottery ticket sales by population. Several states do not have a lottery, including Alabama, Hawaii, Nevada, and Utah. The numbers in the table are as of June 27, 2022.